Holiday Gift: new video marketing strategies

This year has been another outstanding year for video marketing. As the best type of content on social media, customers are getting all the information they need in less than 45 seconds.  However, it’s still crucial to have the proper video marketing strategies to optimize the reach your reach. Based on our experience, here are our suggestions

Schedule

The fist element of successful video marketing strategies is scheduling. Instead of posting one video about a new product, think of your campaign in terms of series. What type of story your videos will tell, and what is the right time to schedule. We always recommend different series of videos to make sure your audience retain the information, and are always updated with news of your business. Therefor, scheduling not only applies to your main explainer video, but also to the remaining videos throughout your campaign. In addition, it would also be helpful to pin your video to top on your social feeds, for more reach, as it will be the first thing your followers notice as they go through your page.

Call to action

Another major step in successful video marketing strategies is the call to action at the end of the video. When we write our scripts, we always make sure we attach a killer call to action in the end. Customers may find the video entertaining and witty, but if they have no idea what to do after watching it, the efforts that went behind the creation of your explainer video will go to waste.

Have Fun

If you’re passionate about your idea, and we’re certain that you are, then you are less likely to stress over your campaign. You’ve already made the right decision in creating an explainer video, so leave the rest to us, because we love what we do too! When you have fun at work, the results are remarkable. We feel more fulfilled, productive and motivated. So let’s do this together!

As an early present for the holidays we will be soon announcing a special promotion on our explainer videos. Stay tuned, this Christmas will be all about creative videos!