e-commerce videos: a success story
Nowadays, most of the web users shop online, it’s more convenient considering their lifestyle. And when you think about it, why wouldn’t they? There’s a huge range of products, and home delivery is always convenient. Since consumers can easily compare prices, it’s all heaven them, but for online retailers, you need a competitive advantage, and that would be e-commerce videos, i.e explainer videos for online shopping.
e-commerce videos for conversion
According to Tipping Point Labs Using, e-commerce videos boost conversion by up to 85%, and visitors will purchase after watching your product video. It also helps SEO with 53 times higher likelihood of a front page Google ranking. The video attracts the potential consumers to stay 2 minutes longer on your page once they become engaged with it.
e-commerce videos for attention
If pictures are worth a thousand words, then you can imagine what videos can do. And in the case of e-commerce, videos will place your product center stage. In a study by Internet World, many respondents said that a product presentation with 360° views and videos affected their decision to purchase, mainly towards actually purchasing the items. Bingo!
e-commerce videos for mobile
Mobile devices are already dominating consumer behavior, especially with the young audience. Smartphones are basically everywhere, and mobile users find video more accessible on their devices as they are scrolling, without forgetting that videos, by nature, are easily shareable on social media, creating an opportunity to win over new customers.
e-commerce videos for trust
We hope you don’t get this the wrong way, but personal communication, especially with salespersons, is important in the decision making process, which makes it a missing, and irreplaceable element in online shopping. However, videos help fill the majority of the gap, if not all of it. Customers will trust you and product once they see it in use, leading to fewer product returns.
Are you an online shopper yourself? Will a video convince you to make a purchase? If it’s a yes, then what are you waiting for? Let’s make a beautiful explainer video!