Crate: the explainer video

Crate aims to empower entrepreneurs by providing business services and shelf space in their store. They approached us to create a fun explainer video for their fresh concept. This is how we did it.

The Brief 

The client wanted to introduce the company’s concept to social media start ups and encourage them to be part of the Crate community.

The Process

The choice of 2D animation allowed us to explore the service. The illustrations conveyed the beautiful culture of the the target audience. Moreover, the story showed how the main character is benefiting from Crate supported by a native voice over.

The Outcome

An awesome explainer video that allowed us to challenge ourselves and explore a new style, as well as simplify a very creative idea.

Do you have an idea and you want us to turn it into a killer explainer video? Let’s stay in touch!