The traditional use of corporate video marketing are the typical, boring commercials you see interrupting your favorite television shows. The problem with commercials is that people barely notice them, and certainly aren’t moved by the quick display of facts and data around your products and services. If you want people to talk about your company or your brand, you need to make a connection with the viewers and make them feel something. Corporate storytelling is video marketing on an emotional level that people are naturally drawn to.

Storytelling Makes a Business More Human

People are social creatures and are emotionally influenced by the stories of other people. Instead of creating video marketing campaigns that just list the facts and details of a product or service – videos should become storytelling tools. When we change the video marketing strategy to focus on corporate storytelling, we make our business seem more human. People naturally connect with the attitudes, hopes, values or fears shared in the story. When people relate to the message in a video, they’re more likely to share it with their friends – essentially becoming a marketing department for your business and helping you spread the word!

Through corporate storytelling with video marketing, a business can share a clear message about their brand or philosophy that is memorable and worthy of audience engagement.

Corporate Storytelling Guidelines

To use video marketing for corporate storytelling successfully, it should reflect the personality of your brand and trigger an emotional response from the viewers. Dropbox.com reported that their animated video increased their revenue by an extra $48 million dollars. Their corporate storytelling video marketing campaign made it clear to viewers how dropbox will benefit their business.

At wezank, we always make sure your video marketing follows these simple and effective guidelines :

1. We try to keep your corporate storytelling video between 60 and 90 seconds long for the best.
2. We make sure your message is relevant to your audience and addresses a problem or situation your audience experiences so they can connect to the video.
3. We make sure your message remains faithful to your brand.
4. And we always end with a call to action – whether it is coming right out and asking your viewers to share your message or leave a comment or visit a website, we never end a corporate storytelling video without giving viewers something to do in response to watching.

Ready to tell your own company story with a corporate storytelling animated video? Contact Wezank for a free consultation today to get a video that will get awesome results for your business.