Clue Club: The Explainer Videos

We always feel a great sense of accomplishment and pride when we work on new projects, particularly ones that help a business introduce a fresh new concept to the market. That was the case when we worked on Clue Club‘s explainer videos.

The Brief

Clue Club is a new real escape game in Beirut, where players get to explore unique missions, brain teasing quests, and discover clues. Our secret mission, should we choose to accept it, was to create the videos that introduce each quest: and we did. Each video should show the story behind the rooms in a very creative, teasing and exciting way.

For The Golden Eye Diamond video, we had to create a sense of sneakiness: the player has to steal the most valuable diamond from a heavily fortified vault, along with his team. As for The Explosive Gentleman, players get to travel back in time, stop an atomic bomb from exploding, and save the world!

The Process

For anticipation purposes, we thought of an unconventional yet logical process to create the videos: we actually headed to Clue Club and tried it out! After playing both games, we managed to mysterious plots. Both videos had distinguished characteristics: strong voice overs, short sentences in an active tense which gave the audience a taste of the experience, and a thrilling music that complimented the overall mood.

                                    

The Outcome

The two videos were a call to action in nature. Receiving more than 3 900 views, the feedback has been great so far. And the best part is that all participants are excited the moment they step into Clue Club, all due to the videos’ impact.

Contact wezank, and let’s get ready for a top secret mission: your success!