You’re watching the latest blockbuster movie featuring Brad Pitt as the lead role. One scene in the movie sees Mr. Pitt grabbing a Pepsi from his refrigerator and drinking it. You may not notice it or give it much thought, and the movie will go on as if nothing has happened. Fact of the matter is, Pepsi Co. have just pulled a very costly and smart marketing stunt on you.
Traditional marketing was simple: The more you spend, the more your return on investment. While many brands still use this strategy, they tend to forget the fact that customers became smarter and bombarding them with ads and promotions doesn’t really work anymore.
This fall, Apple will release the latest version of its mobile operating system. It’s codenamed Okemo; also known as iOS8. This is great news for app developers and marketers. In fact, as part of the new update, Apple is adding a new feature called App Preview. This will revolutionize the way you market and promote your apps.
Every maker of a video needs to know a thing or two about video marketing SEO. It could be as simple as a chubby kid doing a light saber dance, or the now infamous Harlem Shake, but it’s an undeniable fact that some videos go viral while others remain largely unwatched.
The traditional use of corporate video marketing are the typical, boring commercials you see interrupting your favorite television shows. The problem with commercials is that people barely notice them, and certainly aren’t moved by the quick display of facts and data around your products and services.