Most businesses finally embraced social media as part of their marketing mix. However, according to Forbes, of the companies that were either managing or planning to run social media initiatives, only 12% thought they were doing it effectively. So how can a business engage its social media followers and guarantee the success of its social campaigns? Below, we share 3 ways to engage your social media followers.
If you’re a musician, chances are you’ve met many people with perfect pitch voices. However, it is a general misconception that a perfect pitch is something you are born with, but in fact, it’s something you learn and develop. However, if you’re a businessman, then this is the right post for you to get ready for a different kind of pitch: your sales pitch.
CocaCola, Dropbox, RedBull … sounds familiar? All these names became one of the most influential brands in the world. We don’t mean to brag, but we are firm believers that videos had a little something to do with their fame and success. For many it wasn’t just any type of video, it was an explainer video to be precise. Take a minute and look at some of the brands that incorporated videos into their campaigns, which guaranteed their win in the battle of the bands.
Imagine the following scenario: you just had a baby, and you can’t wait to share the news with the world. Small problem: no one knows about it yet. Where to begin? Do you share the news on Facebook with a new status? Or upload a YouTube video of your sleeping baby? Well, the same scenario applies here: what’s next after we’ve created a killer explainer video? How do you distribute it the right way? Let’s find out.
An effective landing page is crucial for any business to maximize conversion of leads. In simple terms, a landing page is the welcome drink at any party; either you opt in or leave immediately. The best landing pages need to have specific objectives and simple, straight-forward layouts for a nice user experience. In this blog post, we’ll talk about why the best landing pages include videos and how the latter can boost conversion rates.
Marketing in the digital age has taken a new and improved form. With so many features available for marketers and business owners, the most crucial of all has to be the ability to measure campaigns and ROI. From the number of clicks, purchases, views , bounce rate etc, measuring the success of your video is critical to obtain a successful marketing campaign. The tricky part however, is analyzing the data measured. For that, we decided to guide you into what to do with the stats you collect.
Not having a well thought out content marketing plan is like driving from Miami to LA with no map. For that, we decided to guide you into the best content marketing plan for your business.
So you’ve just created your explainer video, smart move! Now comes the marketing aspect of it. Aside from sharing it on your social media channels, embedding it on your website, sending it by email etc., you might consider promoting it on the most popular video sharing platform: Youtube. For that, we decided to guide you through the types of Youtube video ads you can choose from:
With a Facebook organic reach less than 1%, reaching out to fans and potential leads as never been a bigger challenge. However, Facebook’s autoplay videos get more organic reach in the newsfeed and are more eye-catching than regular posts. But how to make the best out of Facebook videos? In this article, we’ll go through 5 ways to use Facebook video and increase reach and engagement.
We’d like to think throughout our blog posts that we’ve made the message clear: To stay ahead and win, make videos. However, just in case the message is still too hard to grasp, in this article we’ll showcase some recent stats of the growth of video.