How often have you found yourself desperately Googling advertisement ideas to better promote your business? Many believe getting creative and reaching out to the target audience has become very difficult nowadays. Fact of the matter is, with explainer videos, it has never been easier and here’s why:
Screenshot from our explainer video for SHOOP
Every business needs a corporate video to introduce and explain its services to the public. But how to explain all of your company’s history and business activities without taking too long or spending too much? That’s right, video animation and here’s why:
Moving animation can be defined as the illusion of motion from still images. It’s quite extraordinary if you think about it. You draw static images and turn them into a video. Walt Disney developed the animation movement in the 1940s, but that’s a story for another time. In this article we’ll talk about the essential storyboard created before any animated video.
Thea Myrhvold, the founder of Teach Me Now, has such a contagious positive vibe, and we were very excited to work on the explainer video for her startup: teachmenow.com
Last Sunday, the 22nd of February, Hollywood hosted the 87th Academy Awards. While we enjoyed the show, speeches and performances, our main focus was on the animation section. In a previous post, we mentioned the nominees for Best Animated Feature Film and Best Animated Short Film. Now it’s time to announce the big 2015 Oscar winners in the animation categories.
Oli Gardner, co founder of Unbounce, once said: “Never start a marketing campaign without a landing page.” To all of you not familiar with the term, a landing page is the place you’d want people to land on after clicking on a link or call to action. It’s the welcome drink to your buffet. The first ever impression your visitors will get from your website or marketing campaign is on that magical page. In this article, we’ll go through why the best landing pages include an explainer video.
We were approached by Procurics to create their explainer video for the launch of the service. They had already worked with other companies to create the video, yet the result was not satisfying. We were confident that we would be able to come up with a beautiful video for the website, and started working on the project.
On Thursday, January 16, the awaited 87th annual Academy Award nominations were announced by the Academy of Motion Picture Arts and Sciences. Here at wezank, our popcorn was made ready right before the Animated Feature Film and Best Animated Short Film categories. Let’s give you a recap of what happened at the animation categories of the 2015 Oscar nominations.
The most important thing to do before creating a marketing campaign for a new city is to get familiar with the market, culture and the people living there. That’s exactly what we did when we worked along side Dubai companies to create awesome explainer videos for their businesses. We visited the city many times, lived amongst its people and made plenty of new friends there. We can’t but respect and admire a city who grew so much in the last 25 years.
The Brief
Azadea Group approached wezank a couple of months ago for a new video: they were looking to announce their new identity, which was now centered around the line: Believe in Possibilities.
The new identity came along with a manifesto that defined what Azadea believes in.
This was the starting point for our video.