Blogging challenges revealed

Blogging. What a small word for such a big responsibility of adding new and fresh materials to your site. We all know that blogging comes with so many obstacles both in the research and written phase, but can you imagine how specific our blog has to be, considering that we purely work on explainer videos? Now that’s a tough one, but always fun, so we’re here to share the 2 main challenges of blogging about explainer videos

Blogging challenge #1: No ideas

We start by stretching our fingers, because sometimes, it takes a while to come up with fresh ideas, considering how specific our field is. In this case, it’s not about the lack of ideas, there are plenty, but it’s about finding the creative idea that will both attract and retain readers. It always helps to look at our analytics history to see our most popular blogs, also referred to as blockbusters. These posts help us find a pattern: no matter how different blog post can be, they follow the same vibe. Two questions arise: either how to expand the idea or how to follow up with a different topic.

Blogging challenge #2: Niche audience

It is presumed that small audiences limit our options but the trick is to use our posts to maximize their engagement. The more audiences knew about our services the faster the word of mouth spread. People enjoy reading, especially when it’s new material that will become relevant and helpful to their business, which is why blogging is a main part of our online strategy.

A small audience turned out to be a challenging challenge, yes. Meaning that this obstacle helped us study our market in all its details and become even more specialized in what we do which provided us with greater trust and credibility as we gain experience in our specific marketing niche: our reputation grew as experts in the field, and our clients trust our opinion.

What are some blogging obstacles you’re facing? Let’s discuss them together!