It is known, there are two types of businesses today: those living in the old traditional world and those living in the new digital one. 10 years ago, being there for your clients meant giving them an after sale call or replying to their email within 24 hours. Nowadays, however, showing them support and care has a completely different meaning. In this article, we’ll go through the basics for a successful social media presence.
“What’s the best marketing strategy?” is a popular question amongst business owners and marketeers worldwide. This doesn’t come as a surprise given the difficulty brands and businesses are facing nowadays in grabbing their target audience’s attention. In this article, we’ll go through 1 marketing strategy example that’s been proving most effective: explainer videos. We’ve talked in a previous article about the advantages and benefits of explainer videos. It’s time now to study it in business terms and from an investors point of view.
We were approached by Qordoba, the leading professional localization service on the web, to create their explainer video. The video would be used on their homepage to quickly explain to the website visitors what Qordoba does, and how it can help them.
Times are changing. We are now living in an information-centered universe, but our management is still bound by rules set hundreds of years ago, since the industrial revolution. But this has to change, because how you measure the success of a business has a lot to do with its employees. You might not be ready to re-module your management yet with a Semler-inspired model; but at least be sure you have happy employees.
Reaching teenagers can often be difficult, especially when the topic is their future career. That’s why the Lebanese American University approached us. They were looking to promote their updated School of Business to potential students and give them reasons to apply.
It’s that time of the year where we look back at the best videos of the last 12 months. In this article we’ll list the 10 most popular Youtube videos of 2014. Popularity was measured by the number of views, shares, likes and comments. Enjoy the rundown.
It was a busy year full of everything: the good, the bad and the ugly. In this article we’ll go through the most talked about events of 2014.
The MIEP (Mobile Internet Ecosystem Project) by the World Bank is great news for anyone interested in the world of Mobile Web in Lebanon. We were approached by the World Bank to create a short explainer video about this project.
It all started in 2010 when wezank’s co-founders Toni Yammine and Maya Zankoul created a short animated clip titled “Add Ma Baddik!”. Today, they decided to turn this small clip into a TV station, Beirut+TV. Beirut+TV is a new animated web series and will handle topics and situations every Lebanese citizen have encountered or thought of at one stage in his/her life.
SEO or Search Engine Optimization is, as the name implies, optimizing your website/content to appear on the first page of search engine results. Ask any marketer or SEO specialist and they’ll tell you how difficult it has become to rank on the first page of the search results whether on Google, Yahoo, Bing or the many other search engines.