The best visual styles for video marketing

It was already a struggle to remove the prejudgement that animated videos are not suitable for businesses, but think of it this way: if a picture says a thousand words, then how many words can a video say? Let’s check the best visual styles for your video marketing, and try to answer that question.

Live action

Live-action is one of the best visual styles for video marketing production. It helps your audience establish a personal connection with your brand. When we usually work on live action explainer videos, we get a very intimate, and “home-made” sort of quality. If your consumers watch a video marketing campaign that centers around people they can relate to, they are more likely to develop an interest in your product.

Moreover, testimonials are a powerful example to set social proof. Your footage can be taken during your corporate launching event, trade shows, or after the trial of your product. Testimonials from your current consumers will create long term relationship.

According to Sciencemag.org, a facial recognition section of our brain, the Fusiform Face Area, makes you more likely to notice videos that feature people talking, than simply reading text, in a way to engage on a deeper, more personal level. Making it an immediate way to build trust.

Animation

The options are endless. Infographics, 2D animation, paper animation, and many more. Animated explainer videos are proven to be one of the best visual style for video marketing, if not the best, given their high ROI.

If you want to get familiar with the best visual styles for your marketing videos, check our portfolio and let’s have a chat.