Best Landing Pages Include Videos

An effective landing page is crucial for any business to maximize conversion of leads. In simple terms, a landing page is the welcome drink at any party; either you opt in or leave immediately. The best landing pages need to have specific objectives and simple, straight-forward layouts for a nice user experience. In this blog post, we’ll talk about why the best landing pages include videos and how the latter can boost conversion rates.

Reduce Text

The best landing pages have as limited text as possible to keep the message clear and the design neat. On a different side of the same coin, there’s a lot to tell your visitors; maybe you want to talk about your business to have them subscribe to your newsletter or inform them about your product to convince them to place an order. An explainer video helps you get the message through while limiting the clutter of words and text.

Increase Credibility

An embedded video on your landing page is guaranteed to increase your business’ credibility. Instead of talking about who you are and what you do, you’ll be showing it. On a parallel thought, your visitors will pick up on the fact that you took the effort to create a video for their better experience.

Highly Entertaining

Conversion is the trickiest yet most crucial step for any marketer. To get visitors to complete registration, subscribe, or purchase, your landing page needs to be professional yet entertaining. To take any action, visitors will want to get to know your business better without having to read lengthy paragraphs, and that’s where explainer videos come in handy.

The Best Landing Pages Include Videos

Are you in the process of building your landing page or want to revamp your existing one? Contact us today and let’s increase your conversion.