Best Landing Pages: what they all have in common
Oli Gardner, co founder of Unbounce, once said: “Never start a marketing campaign without a landing page.” To all of you not familiar with the term, a landing page is the place you’d want people to land on after clicking on a link or call to action. It’s the welcome drink to your buffet. The first ever impression your visitors will get from your website or marketing campaign is on that magical page. In this article, we’ll go through why the best landing pages include an explainer video.
Best Landing Pages Persuade
When investing in a marketing campaign, you have one major concern on your mind: get people to fully understand the idea and what they should be doing. A three paragraph explanation will either have your guests exit the page immediately or read the text, yawn 10 times and comprehend nothing. The best landing pages include explainer videos because they “infortain” visitors and send the message loud and clear.
They Drive
Click-through landing pages push visitors to take action. Their main aim is to warm people up into the main event. Whether you’re asking them to view and buy your products or to download your app, a landing page makes all the difference between taking action and leaving without ever coming back. An explainer video helps you tell your story and showcase your business’s transparency to influence guests into taking action.
They Collect
Lead generation landing pages aim to collect data from visitors. You could ask them to give in their emails for daily updates or their names and phone numbers for promotional messages. Whatever your purpose, those are highly effective to gain clients and turn doubtful visitors into loyal supporters. The best landing pages include attractive explainer videos that fuel up guests’ aching curiosity to find out more about the business.
The best landing pages have high conversion rates. Getting visitors to leave without taking action is your business’s worst nightmare. Empower your landing page with an amazing explainer video and turn first time visitors into loyal customers. Contact us today for free consultation.