Azadea Qanz Card: the video
We were approached by Azadea to work on a new explainer video for their latest awesome promotional tool: the Azadea Qanz Card. The process of creating this video was super fun: from the story making to the character development. So let’s dig in.
The Brief
Azadea Qanz Card is a gift card that includes fashion, accessories, and multimedia items from Azadea stores. The client wanted to highlight on the fact that Qanz is more than just a card: It’s the Gift of Possibilities! So the video will be used to explain the products and its benefits,
The Process
The video must reflect the Azadea’s lifestyle in a very vibe. We opted for a 2D illustration style with characters, to be able to tell a story of a main character that the audience can relate to. The main character was very modern to reflect the image of an Azadea customer. The same color scheme of the brand was used and the illustration style was youth oriented.
The Outcome
A clear, fun, and smooth video that received wide positive feedback with over 3,000 views on YouTube on Azadea’s channel.