Translating Azadea’s New Identity Into a Beautiful Video

The Brief

Azadea Group approached wezank a couple of months ago for a new video: they were looking to announce their new identity, which was now centered around the line: Believe in Possibilities.

The new identity came along with a manifesto that defined what Azadea believes in.

This was the starting point for our video.

The Process

After brainstorming, we decided to turn the manifesto into a beautiful video. The approach we went for is a kinetic typography one, whereby we represented the meaning of the manifesto using visual metaphors.

The dot at the end of the sentence ‘Believe in Possibilities’ was chosen to be the main binding element across the video, and that would be interacting with the typography.

Here’s a snapshot from the storyboard:

In terms of voice over, after testing different voices, we decided to go for a no-voice approach. That way, the viewers would be able to “read” the video in their own voices. The only sound elements would be the emotional music and the foley that would give life to the visuals.

The Outcome

After a few weeks, a beautiful video was ready to be shared. It was shared internally to their 10,000+ employees all across the region after a quick teasing campaign. The video has received very positive feedback from the team and managers.

Watch the video here:

Your brand needs a beautiful video to touch your audience. Contact us today for a free consultation.