When was the last time you didn’t see a video uploaded or shared on social media channels? Don’t scratch your head too hard, we all can’t remember. Social media video marketing has been dominating the online world for some time now. Successful business owners have picked up on this trend and here’s why:
The Super Bowl is one of the most anticipated annual events in the US. This year’s Super Bowl XLIX took place last Sunday the 1st of February, 2015. How much did a 30 second commercial spot cost this year? A whooping $4.5 million. Some advertisers see it as a good strategy given the huge number of viewers (112 million in 2014), others believe it’s a waste of money. Is it worth it? We’ll let you be the judge of that.
“How to increase sales?” is a popular question amongst all business owners. It shouldn’t come as a surprise to hear that investors and entrepreneurs aim to improve their revenues and profits whenever possible. So how to do it? Here at wezank, we have the secret ingredient: an amazing explainer video. This might not make a lot of sense to you now, so we’re going to dig deeper into the whys.
For the few of you who still haven’t heard of it, Beirut+ TV is the first animated web series in Lebanon. Every Wednesday at 9:00 a.m, a new episode airs on Youtube, on the Beirut+ TV website, and is shared on social media platforms. What are the episodes about? Well, in brief: Lebanon and everything wrong with it. The best part of it all is that they’re honest, not politically affiliated and very funny. Here’s an example of what we’re talking about:
Oli Gardner, co founder of Unbounce, once said: “Never start a marketing campaign without a landing page.” To all of you not familiar with the term, a landing page is the place you’d want people to land on after clicking on a link or call to action. It’s the welcome drink to your buffet. The first ever impression your visitors will get from your website or marketing campaign is on that magical page. In this article, we’ll go through why the best landing pages include an explainer video.
We were approached by Procurics to create their explainer video for the launch of the service. They had already worked with other companies to create the video, yet the result was not satisfying. We were confident that we would be able to come up with a beautiful video for the website, and started working on the project.
If you thought Facebook‘s major competitor is Twitter, think again. Mark Zuckerberg and his talented team have taken on Youtube in the race for the best video sharing platform. To those of you who haven’t noticed already, Facebook has made major developments recently to its video section. Let’s go over the Facebook new video features, shall we?
On Thursday, January 16, the awaited 87th annual Academy Award nominations were announced by the Academy of Motion Picture Arts and Sciences. Here at wezank, our popcorn was made ready right before the Animated Feature Film and Best Animated Short Film categories. Let’s give you a recap of what happened at the animation categories of the 2015 Oscar nominations.
It is known, there are two types of businesses today: those living in the old traditional world and those living in the new digital one. 10 years ago, being there for your clients meant giving them an after sale call or replying to their email within 24 hours. Nowadays, however, showing them support and care has a completely different meaning. In this article, we’ll go through the basics for a successful social media presence.
“What’s the best marketing strategy?” is a popular question amongst business owners and marketeers worldwide. This doesn’t come as a surprise given the difficulty brands and businesses are facing nowadays in grabbing their target audience’s attention. In this article, we’ll go through 1 marketing strategy example that’s been proving most effective: explainer videos. We’ve talked in a previous article about the advantages and benefits of explainer videos. It’s time now to study it in business terms and from an investors point of view.