Atheer Labs – The making of the video

 

 

 

 

The first time we talked to Soulaiman Itani, Founder and CTO of Atheer Labs, it felt as if we had just traveled to the future. Is such a technology really that possible? “Next year”, he said.

We were very impressed with the product that Atheer Labs were developing: augmented reality glasses that would take our everyday life to the next level.

The Brief

Our mission was to explain the incredibly innovative product in a short explainer video. The main challenge here was: how can we explain such a novel (futuristic) concept to the average person?

 

The Process

After many discussions with the team at Atheer Labs, we finally decided to go for an approach that would allow the viewer to almost experience Atheer Labs. The video would show the ultimate potential of this tool and platform. The characters were created to reflect our target audience, and they were placed in situations where Atheer Labs would be relevant.

The video also included a quick technical description/overview of the platform. This part used an infographic/simplified approach to make the topic accessible to everyone.

 

The Outcome

After several weeks of work, the video came to life. It was fresh, colorful, fun to watch and communicated what Atheer Labs is about to the average person. The video was used as part of a crowdfunding campaign to launch the project.

 

You can watch it below:

 

Do you have a complex idea that needs to be explained? Get in touch with us and let’s make a beautiful video!