Arabic Explainer Videos: Factors to consider
Language is one of the most important components to study before creating an explainer video. How will this video reach the most people and lead to the biggest return on investment (ROI)? Throughout this article, we’ll go through some factors to study before choosing whether an Arabic explainer video is the right choice for your business.
Market research
Collect and organize data about the market that is currently buying the product or service. Get familiar with the culture and lifestyle. What is acceptable and understandable in one market might be offensive and irrational in another. Will an Arabic explainer video be suitable?
Target Audience
Who is your product planning to reach? Where are they found? Just because they might live in an Arab country, doesn’t mean an Arabic voice-over is the way to go. One must study the language they most understand and feel comfortable with, the speech they use in their everyday life, even the accent that’s most clear to them.
Product
What are you offering? What’s your business’s identity? Arabic explainer videos can be used for some products or services but can’t be used for others. How is your product related to the market and what language suits it most? If unsure, you could use an Arabic VO with English subtitles.
Competition
Another factor to study is the competition. Two options are to be considered. The first would be going with the language the competitors are using. Another would be a form of differentiation. Needless to say, the latter is much riskier but could pay off more.
Here are some Arabic explainer videos we’ve done for our clients:
Riyali, the mobile application by SEDCO Holding Group:
Anghami, the music streaming platform and digital distribution company in the MENA region:
Donner Sang Compter‘s mobile blood bank:
We take each and every video very seriously. If suitable for our clients, Arabic explainer videos can do wonders for their businesses. What are you still waiting for? Contact us today for free consultation.