Al Wadi Al Akhdar Video

We were approached by Eastline Marketing and Al Wadi Al Akhdar to produce a series of videos promoting their products.

The Brief

The first video was focused on their frozen peas and carrots product. We were asked to create a video that would appeal to their target audience, and most importantly that would be “believable” without being cartoony or oriented at children.

The Process

It was decided to create characters representative of the target audience: young housewives. Thus, Tania and her children were created, and we used a storytelling approach to share their story and how the product is a natural part of their life.

The Outcome

The videos were used as part of an online campaign, on their Facebook and YouTube channels, and received positive feedback.

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