Nestle Choose Wellness Campaign Videos

We were approached by Nestle to create a series of videos for their Nestle Choose Wellness Campaign that promotes a healthier lifestyle through a balanced diet and regular physical activity.

The Brief

Our goal was to successfully develop 30 different videos for Nestle Choose Wellness campaign covering various content: from recipes, fun workouts, motivational advice and others. The idea was to make the videos as creative and fun as possible, because we were targeting people who are looking for this extra boost to choose a healthier lifestyle.

The Process

We worked on 30 videos for Nestle, 10 of each style to be precise. We developed live action videos, which refers to the none-use of animation but rather live shots. This type was used for the recipe videos, which means the “how to” process shot so that the audience can follow and apply each step.

The second type of videos we created was infographics for the work out, fitness and calorie tips. Infographics are always a success, and with the right voice over the videos turned out to fun, attractive, and worked extremely well to reinforce the brand.

The third and final style was whiteboard. Whiteboards have a way of capturing your attention. They are very simple, yet quite engaging. This technique was used for the videos with a lot of data, numbers, and facts.

The Outcome

The videos became an instant hit and were quickly populating on Nestle’s channels. The mission of having various types of videos to appeal to several audiences was a success. The videos were easy to understand, eye catching, informative and entertaining at the same time.

It’s never too late to switch into a healthier lifestyle, and it’s never too late to reach out to us and let us know if you have any idea worth changing lives!