by wezank

Alphabet: Google’s new parent company

Alphabet

Last week, Google surprised the world with a major new announcement. It is now part of a holding company called Alphabet. Larry Page will shift from Google’s CEO to the CEO of Alphabet while Sergey Brin will serve as president while Google’s head of Android and Chrome, Sundar Pichai, will become it’s new CEO.

So, What the Zank is Alphabet?

In the blog post announcement, G is for Google, Page described it as “The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. For Sergey and me this is a very exciting new chapter in the life of Google — the birth of Alphabet,” he added “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!”

Alphabet, which already has a website, will serve as the parent for Google and other small companies: Calico, Google X, Fiber, Google Ventures, Google Capital, Nest. While Youtube, Android, Maps, Search, Apps and Ads will keep on operating under Google Inc.

But, Why?

According to Page “Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.” In other words, he’s more interested in creating the things he loves most like the driverless cars and virtual reality products while leaving Google’s subsidiaries to Pichai.

Here’s what the community had to say about this change:

What do you think? Does “Let’s Alphabet it” have the same ring to it as “Let’s Google it”?

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