Hashtags: behind the muscles
We’re probably used to the “#” in music, or when we used to play Tic Tac Toe as kids. The hashtag is simple yet omnipresent. It is, without doubt, a sign of our data-driven era. But just how powerful is it?
#Overview
#1988: hashtags were used to categorise images, messages, videos and other types of content into groups, which made it easier for Internet Relay Chat (IRT) to search for associated content.
#2007: Chris Messina, a social technology expert, is credited to introduce the very first hashtag on Twitter. He first posted the hashtag #barcamp in August 2007
#2009: Twitter formally adopted the use of hashtags into code
#2010: “trending topics” became highly associated with social media when Twitter began highlighting hashtags
#BrandAwareness Muscles
Memorise this simple equation: #=$. Hashtags will help you achieve your social media marketing objective by creating engagement between your brand and your audience which will ultimately boost your profitability, given that you what your customers are looking for.
#BrandLoyalty muscles
Hashtags also give your customers or potential ones the chance to get to know your brand, its history and services, which increases brand loyalty. Isn’t that what we all look for?
#Universal muscles
Hashtags are a universal language bringing people from different cultures together, sharing their experiences with products, and follow the latest trends. In fact, hashtags are an opportunity. In spite of their proven ability to attract greater engagement into a specific topic, only 24% of all tweets contain hashtags.
How to make the best out your hashtags?
Hashtags are still trying to catch on. Don’t let this keep you from using them!
Let it out of your system, and hashtag away! For higher engagement, got for 11 hashtags and up!
Needless to say. The mother of all hashtagging.
Google+ is highly favourable towards hashtags, since they build them directly into their search functionality.
So there you have it! All you need to know about the power of hashtags, and how to make the best out of it! Hashtag away!