4 Viral Videos Your Company Needs

Remember when you took our Quizank and discovered that your business needs an explainer video? Well guess what? You’re not the only business that wants to stand out from the crowd, which is why your best marketing tool to convey your message is videos. So if one video has put your business on the map, then how about 4? Videos work best when seen as a full campaign, so here are the 4 viral videos your company needs now.

According to Forbes, 90% of users say that seeing a video about a product is helpful in the decision process, and 59% of executives would rather watch a video than read a text, so keep in mind that these are the people you are targeting in the 4 viral videos your company needs: the decision makers.

Business Video

Also known as Brand Documentary, are videos that have a PR purpose written all over it. It will show your company’s culture, and vision. Your business’ story is reflected in its content, and when we create one we make sure it’s authentic, sincere, and clarifies all misconceptions audiences might have about your product or service. We recommend the use of employee testimonials as credible sources to back up your story. Think of our special business videos as your commercial: it will get you the attention you need.

Explainer Video

Or “how to” tutorial videos that explain the use of your product, or how your service works: and this is our forte! Our explainer videos focus on what is essential by creating a type of guidance for your consumers.

Believe it or not The Forrester Marketing group surveyed businesses in 2010 and found that videos communicate better: When marketers included a marketing or explainer video in an email, or pitch the click-through rate increased by 200% to 300%. At wezank we start simple, clear about your objective, and demonstrate how your product achieves that goal, by showing you the end result.

Internal Videos

The third of the 4 viral videos your company needs is a team building video. They are a great tool to uplift the spirit of your employees and fix their loyalty. This type of video presents an engaging opportunity to share vital messages and communicate with your employees in a more personal way. And according to a study done by Melcrum, 93% of employees agree that videos are vital and essential for internal communication. And when working on your video we guarantee the three T’s :  Trust, Truth and, Tailored to your objectives.

Client Testimonial

What better way to build trust than with one of our own testimonial videos. We can assure you that your video will benefit your business on so many levels: you’ll get more exposure, especially when you share it on all your social media channels; and your audience will believe what you are trying to sell them, because others in their same position tried and were pleased with the result. Think of it as a more creative and out of the box word of mouth technique.

Now that you understand the impact videos have on your business, the next step is to contact us to discuss which category of videos meets your company’s needs, and let’s make it happen!