4 steps for building your holiday marketing strategy

New Year’s eve is just around the corner, and everyone must be asking you the same question: what is your New Year Resolution?  Is it to travel, get married, or lose weight? And you always seem to pick the typical unreachable goals. But what if we told you that there is one resolution that can be achieved in 4 easy steps? Just imagine the highlight of your year: the success of your business. So here are the 4 steps for building your holiday marketing strategy.

Think tactic vs strategy

The first point of the 4 steps for building your holiday marketing strategy is to establish your long term and short term goals. You’d be surprised that LinkedIn Technology Marketing Community stated that 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, three times more than those without a documented strategy.

Always start with the big picture: where do you see your business heading this year, what will your broader goals be? That is the strategy. Afterwards, you move to your tactic where you use specific resources to achieve your sub-goals.  

Create a theme for the year

Create a concept plan before you business plan. That’s right. Whether you’re a startup business or not, you need a theme upon developing your strategy. The content you create throughout the year should also share the chosen theme. It’s understood that most consumers are looking for deals during holiday season, but if you can create content showing how unique your product or service is, you have the opportunity to make difference throughout the whole year. A yearly concept will give your business a more personal touch, that your audience can relate to and trust.

Use social media

According to Social Media Today, social media users have risen by 176 Million in the last year. If you’re still unsure about the impact social media will have on your business, allow us to list some significant numbers from Pewinternet:

• There are just over 3 billion active Internet users (45% of the world’s internet users)
• Close to 1.7 billion people have active social media accounts

Social media is far from being a trend, it has become a lifestyle and a faster channel for word of mouth. You most not only consider it, but start using it as one of the 4 steps for building your holiday marketing strategy, especially during the holiday season, where everyone is sharing pictures, wishes, and gifts they received. 

Make holiday efforts

The final step of the 4 steps for building your holiday marketing strategy is to go the extra mile during the holidays for your business. And what better way to ensure customer delight than with an unconventional tool that not only works best during the holidays, but throughout the year, and that’s of course our very own videos. The play button has become “the most compelling call-to-action on the web“, to borrow the words from business leader Andrew Angus. Research also showed that using the word “video” in an email subject increases  the open rate by a approximatively 18%. Quite impressive don’t you think?

Let’s celebrate together the holiday cheer with a successful campaign, and let’s make it a year to remember.