4 reasons your startup needs an explainer video

One of our favorite things as an explainer video company is sitting with passionate startups who are customer driven and full of fresh modern ideas. In fact,the majority of our clients are startups who are looking for the perfect way to explain their idea and introduce it to the market, and based on their experience, here are 4 reasons your startup needs an explainer video.

Introduce your startup

Explainer videos are the best way to explain your idea. They serve as a great tool for your to be pitch perfect in your meetings with clients and investors, and deliver your message in a matter of seconds, allowing the viewers to retain the messages you want them to keep.

Represent your culture

As a startup, one of your primary targets is to build a strong company culture, which can lead to outperforming competitors already in the market  by as much as 20%. With the right graphics, colors, story, and voice over, your explainer video forms a complete package that will mirror your startup the way you want it to show.

Advertise your idea

According to a survey conducted by Video Rascal, 85% more people are more likely to buy a product with an accompanying explainer video. Explainer videos are a great way to successfully advertise your startup. How? By simply using it on your landing page and across your social media channels.

Build your SEO

We’ve previously talked about how videos and SEO are a powerful tool when combined. An explainer video will boost your visit times close to a 1500% increase! Allowing your website to rank higher in Google search. A the end of the day, isn’t that what you want? To be found first?

Since you’ve inspired this post, feel free to share with us more reasons you believe any startup could benefit from an explainer video.