3 small business trends on the rise this year

Keeping an eye on the latest trends is vital for any business who’s looking for a competitive advantage. Small businesses always look for the opportunity to grow. So here are 3 small business trends on the rise you need to keep an eye on.

Web presence

The availability of internet-based services gives small businesses more control over their brand development, marketing and customer engagement. With the rise of technology, social media will not only give the right exposure to small businesses, but will be increasingly used as a major sales platform. According to Joselin L. Estevez, digital marketing and social media director at X Factor Media: “This is great for startups and those who don’t have the resources for an e-commerce store.”

e-commerce

Another one of the small business trends is the developing areas of e-commerce. This will include mobile commerce also known as m-commerce. Nowadays, clients are more inclined to make purchases with their smartphones. Mobile devices are now the most used platform to look for information on products, and services.

Storytelling vs product selling

With Facebook Live, Snapchat, YouTube, video series and more, we’ve come to realise that the video trend is not slowing down any time soon. However, it’s one thing to keep up with this trend, and another to make the best use of it. This is where we come in to tell your business’ story. The end result should definitely be sales oriented, but this also means that we need to capture its essence and properly convey it. Telling a story through videos will bridge the gap between you and your audience.

As a small business, your competition is fierce. So why don’t you contact us and let’s discuss these trends amongst other ones that will make your business shine.