3 companies with the best landing page explainer videos!

We hate to break it to you, but there are so many landing pages that are better than yours. Why? Because they have explainer videos. Landing page videos are perfect to showcase your brand in a concise, entertaining and informative way. We’re not pouring salt into your wound, but here are 3 companies with the best landing page explainer videos for your inspiration.

Mint.com’s explainer video went viral

According to Andrew Angus, explainer videos have the potential to boost conversions by as much as 20%, and mint.com was the best example. Not only that, but their explainer video went viral with over 600k views on YouTube.

The video starts with an important interrogation: “How do you keep track of your financial life?” which makes you feel concerned if you’re not doing it the right way. The product is introduced within 15 seconds as the ultimate solution, and the visuals style are professional, and perfectly match the landing page’s identity.

Emerging Ideas increased credibility

Organizations use videos to increase credibility, authenticity, and loyalty. Emerging Ideas gained all three and saw thousands of people visit their website, over 80% watching the video, and 60% of them engaged. What made it so effective is that they kept their audience in mind with a voice over produced. With African and British audiences, an African-native voice over was chosen (who happens to be the co-founder by the way). You get to notice that they focused on their value proposition: “We invest in brilliant entrepreneurs. Connecting their ideas with the people, resources, and capital to change lives.”
The visuals didn’t fail to complement the message either.

wezank’s identity highlight

You saw it coming though. Can you blame us? We’re very proud of our explainer video. On one hand it beautifully highlights our identity as a professional yet fun explainer video company, and on the other hand, it actually proves how effective it is to have an explainer video of your own, because companies with the best landing page explainer videos are successful companies, whose owners believed that their ideas are worth explaining. Shouldn’t you?