2015 Video Winner: Apple
Adobe Digital Index (ADI) has recently concluded that the dominant 2015 video player is Apple.
2015 Video Report
In a recent report by Adobe “Q1 2015 Digital Video Report“, Adobe announced that Apple leads the way in internet-connected, subscription-based pay TV programming, known as TV Everywhere. Adobe Marketing Cloud analytics tracked more than 500 billion visits to 11,000 US sites and 7,000 sites abroad.
The Results
The results found that Apple dominates pay TV but more importantly, iOS devices account for a majority of all premium video viewing content whether authenticated via subscription or unauthenticated and freely accessible. According to the research, Apple has captured 62 percent of all authenticated video. “Apple is sitting in the catbird seat because of its dominant position with access to consumers and a wealth of video data,” said Tamara Gaffney, principal analyst at ADI. “The challenge will be to see if it can monetize the strategy fast enough to get ahead of the movement away from linear TV toward digital viewing. Apple is clearly looking to play in the video-streaming market, and the growth of that market is a big indicator as to why.”
What about Windows and Android?
Sorry Windows and Android fans, the number’s aren’t good. According to this 2015 video report, iOS rose from 43 percent to 47 percent year-over-year for TV Everywhere consumption, Android’s share was flat at 15 percent. One report analyst declared, “Windows is losing the battle for long-form TV.” The report also stated that “smartphones will cross over the desktop line in 2017.”
The Conclusion
So, what does all this amount to? Gaffney said “the streaming video space is growing fast, and Apple is growing as it relates to that space. Apple is leaning toward having a bigger play there than in the past.”
Whether you’re an Apple, Android or Windows fan, they’re all fighting for the digital video crown and video views in general on smartphones and desktops are rising dramatically. Care to join in on the trend? Contact us today for free consultation.