Video marketing trends to watch out for in 2017

In order to stay ahead of the game, you need to make sure you’re one step ahead of the competition. And since the video marketing trend is not going away anytime soon, we’ve prepared the major video marketing trends to look out for in 2017.

Written posts are in decline, and ever since Facebook started investing in video in recent years, we are predicting that there will be a bigger number of video uploads, and shares. Live videos are definitely not excluded: live streaming is helping brands connect with their audience and build strong relationships. Twitter is no different, users are now embedding live broadcasts into their tweets. People simply love visual content, proof of that as well Instagram stories feature, that was recently introduced, in addition to 10 billion videos that are being watched on Snapchat every day. Moreover, brands and users are not settling for just one platform, but on the contrary, they are focusing on multi-channel marketing, and sharing their videos on different social media channels.

According to recent studies by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to watch a video. Marketers are now fully aware of the fact that consumers like to watch videos: they get to see the product features and functions. One of the main video marekting trends in that area is that businesses are using their videos on their websites because videos encourage visitors to stay on their site, which reduces bounce and improves SEO, given the fact that organic social traffic is getting harder by the minute.