Video 2015: top stats you need to know today

2014 was a big year for marketers as they found more success in videos than anytime before; video 2015 is just as big. In this blog post, we’ll highlight some stats and percentages that prove how popular videos have become amongst marketers and everyone else.

3.6x more videos on Facebook’s news Feed

“Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year” .According to a Facebook Media article released this January, Facebook videos have grown tremendously. “We’re increasingly seeing a shift towards visual content on Facebook, especially with video. In just one year, the number of video posts per person has increased 75% globally and 94% in the US.”

75% of marketers plan on increasing their usage of original videos

According to Social Media Examiner‘s 2014 report, original videos have become a necessity amongst most marketers. “Video is a large area of focus for marketers. Nearly 3 in 4 plan on increasing their use of original videos.”

B2B’S use of videos increased by 8% to 58%

This Glenn Taylor report highlights how B2Bs have increased the use of videos as part of their marketing strategy.” The 2014 survey revealed that a higher percentage of respondents are using visually appealing content such as videos, infographics and interactive presentations. This year, use of video content increased by 8% to 58%.”

B2B marketers are using more of videos than whitepapers as content marketing format

After analyzing 600 survey responses from marketing professionals, a Spotlight report revealed that visual content like videos are increasing in popularity for B2Bs. “B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform, entertain and guide them along their customer journey.”

Video 2015