Social Media Video Marketing

When was the last time you didn’t see a video uploaded or shared on social media channels? Don’t scratch your head too hard, we all can’t remember. Social media video marketing has been dominating the online world for some time now. Successful business owners have picked up on this trend and here’s why:

Social Media Video Marketing Benefits

SEO Ranking:

In a previous article, we clearly explained how videos help in ranking higher on search engine results. SEO today has become highly affected by social media and content shared on social media platforms have a huge effect in ranking top of page 1 or bottom of page 7.

Viewers love videos

If we could describe today’s lives in one word, it’d be “busy”. We’re in a fight against time almost everyday. We also can’t afford to read lengthy texts about a company, an idea or a marketing campaign. With social media video marketing, you can reach out to your audience and summarize a huge bundle of words into a 90-second video.

Tells your story more effectively

Would you rather watch the chef and kitchen staff as they prepare your meal or would you rather read about it? Videos give your brand authenticity and transparency. Social media platforms, especially Facebook, Youtube and Instagram, are continuously improving their video section and making it more user friendly. That’s because they know how important it has become.

More affection for your target audience

Videos allow you to tell your brand’s story as simply and honestly as possible. Forget about your company’s vision statement and message from the CEO. Just share your story out there on social media channels for people to see and relate to. This will create more affection between your brand and the viewers. This in turn will lead to more trust and loyalty.

More attractive than pictures

If a picture is worth a thousand words, how much is a video? Videos allow you, through different visuals, to simplify as many complex ideas and statements as possible. Unlike pictures, videos are unlimited and can clarify the most complicated ideas.

Video is fire, and social media is gasoline. Social media video marketing is taking over the online and marketing world. Interested in creating your own explainer video to be shared on all social media platforms? Contact us today for free consultation.