Smarke: the story

The Brief

Smarke is the latest solution for all property companies and Airbnb hosts that allows them to exchange scheduled virtual keys. The concept was so innovative that we couldn’t wait to start working on the explainer video. The product is at its launching stage, so the main challenges to overcome through the video were: brand recognition, building trust with potential clients, and finding and engaging early adopters.

The Process

We based our visual style on Smarke’s logo. From the style, you can notice that the illustration technique we used was very youthful. In fact, we created a new type of character design specifically for this video.

The Outcome

A fun and informative video for Smarke that appeals to the target audience, and helps kickstart Smarke in a very creative way.