How to optimize your social media video?

We’ve established in a previous blog post that videos are the content audiences are mostly consuming, and marketers are changing their mindset in order to create successful campaigns. Let’s discover in this article, how to optimize your social media video for each channel.

Social Media Video Length

There are 2.3 billion active social media users worldwide, so imagine how many opportunities we have to use your video in a different way for each social media platform, and length has a lot to do with how we can optimize your social media video to serve different purposes for each channel. We suggest the below:

  • Facebook: 2 minutes
  • Twitter: under 30 seconds
  • Instagram: 45 seconds
  • Snapchat: 8 seconds
  • Vine: up to 6 seconds

Social Media Video Content

Consistency is key, but let’s face it, the last thing we want is the exact same content in all your social media channels. Can you imagine, the same video playing? We don’t think so. So check what we recommend when it comes to creative content to help you optimize your social media video:


Needless to say, Facebook is all about animated shorts, explainer videos, live chats, breaking news, and stories. It is a great chance for you to directly connect with your audience, share your input on a certain topic, and for them to stay updated on your latest work.



Twitter is the best place for GIFs, product highlight videos, reviews, and teasers.

Promoted videos that illustrate how an improve a consumer’s life has a great impact. In Windows’ case, consumers drove a 5% increase in familiarity and a 14% lift in brand affinity.


Actions speak louder than words, so the best social media video for this platform is a how to video, a behind the scenes look, create a time lapse, and hint an exciting news. All short and captivating as your audiences are quickly scrolling down their feeds.


Go live live live! It’s all about instant gratification and highlighting the value of the moment. It has a more personal vibe to it, which is exactly what we look for when you work on social media visuals in general: humanize the brand.

Do you suggest other types of videos that might go well with a certain social media channel? Give us your thoughts!