How to measure the success of your video

If you want your video to perform well, then you have to measure its success in order to optimize its effectiveness. There’s so much information for you to analyse that it can be hard to know where to begin. Which is why we wanted to simplify the process of how to measure the success of your video in a few points.

Audience viewability

As a first step on how to measure the success of your video, you need to make sure you are reaching the right audience by looking at the number or percentage of views from your target demographic. According to comScore, which measures online engagement and use, 45.4% is the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But how does it work in real numbers?

There are a lot of different ways to view a video online, and how your audience sees your content will impact the impressions they have of your brand. Consider how viewable the actual video content is, with respect to your audience. Sometimes they’ll want a video that automatically plays back the moment they load a page, and other times, they want a clip they start and stop on their own terms. 

Engagement

Another factor to consider if you want to know how to measure the success of your video is wether or not your target audience is engaging with your content? Look at how much watch time the video has accumulated leading to how many clicks you’re getting through to your website. In addition, you need to monitor the comments, the shares, the likes, or even dislikes your video is receiving in order to do better next time.

As Mashable noted, you can’t expect to shout in a crowded space, and get results anymore simply because everyone else is shouting. In fact, it’s not easy to reach your target audience with all the highly competitive market using videos as a main tool in their campaign. That’s why you should consider engaging your customers through the video itself through social media either in the form of a hashtag or follow link, can help you get an idea on how businesses respond to your video.  

Result

At the end of the day, the most important thing you need to study would be the end result: did your video create awareness? Did it increase your sales, and help you reach your marketing objectives? Did it lead to conversion? 

If your video is a wezank video, then you have a guaranteed yes to all the questions mentioned above. Which means we need to get started fast, and give you an easier approach as to how to measure the success of your video.