Why we love online videos?
Voice conveys rich information, emotions are contagious, and movements grab attention. All good reasons to make us watch videos, but are they enough to help us fall in love with online videos? Let’s find out the real reasons why we love them.
Our brains love videos
Our brains process visual information 60,000 times faster than text content. But due to our increasing mental laziness, marketers encourage us to consume video because it’s basically easier to process. This is clearly the smarter option for businesses if they want to reach a wider audience.
Social media loves videos
Videos are easy to share. Social media offers one-click sharing that makes it easier than ever to share funny cat videos, and even popular fundraising trends. Videos are an extended marketing department, and if that’s not appealing enough, the numbers say it all: more than 500-days-worth of video are viewed (and shared) daily on Facebook, and according to a study by Invodo, 92% of video viewers share videos with others.
Brands love videos
Videos are the best to help you to build a strong digital personality that demonstrates the good quality of your business, leading to more engagement from your audience, which means they will be more likely to connect with you and spread positive word of mouth, especially with customer testimonials.
wezank loves videos
We just do! And it’s what we do best, no doubt about that! Let us know how much you love videos, and let’s give you more reasons to use them!