The importance of the right voice over in videos

Have you ever thought about a familiar voice, and how it helps you recognise brands, products, but never the person behind the talent? That just shows how important a voice over is in making or breaking a brand’s identity. So let’s go through why is it a deal breaker in the production phase of an explainer video.

The right voice adds a strong personality to your business, and gives it an identity of its own. The voice talent also sets the particular mood of the video and adds a human touch to the story.

Customers looking for the overall experience will easily find your idea answering to their needs, rather than bluntly receiving information. And if you think about it the voice over industry was proof that trends in video production will show no sign of stopping anytime soon.

In fact, more than 90% of television advertisements and explainer videos feature music, sound effects, and narration with trend in multilingual videos, and a single narrator for one brand for more credibility and loyalty, as well as complementing the role of the script and animation to create a full homogeneous package.

What are your thoughts on this one?