How to humanize your brand with video animation

What’s the first question that comes to your mind when someone is watching your explainer video? Is it ” Do they think the video animation is too cartoonish?” or “Are they potential customer?“. You might think that your audience can’t identify their needs through video content. We’re here to prove you wrong.

Video animation for products

Potential customers may not care about a particular feature in your product. Unless that exact feature proposes a solution to their problem, it’s not their main focus. That’s where video animation comes in to simplify their needs, and highlight how your brand/product can fill the gap.

As a matter of fact, the only thing people care about is people like them, they don’t care about companies, especially companies that are trying to rip them off. So as a business you need to relate to your viewers as people. Which brings us to the next part.

Your audience is probably within an older age range and has a misconception about “video animation”, linking it to cartoon. But it’s all about the content, type of music, and design you use to create a mature look. In that case you can keep serious people engaged on serious topics, because when they search for a product that fulfils their needs, your explainer video will help them get to you first.

Video animation for people

Really strong emotional connections is what video animation is best known for. Just because it’s created with the help of a computer, it doesn’t mean it can’t be heartfelt. Many movies are known for creating an emotional link with their viewers, like Inside Out , or the Death of Bambi’s Mother in Bambi.