What’s a how-to video?
How-to videos show a step-by-step video guide of a specific process for your viewers.
They are video tutorials that make the learning process easier for everyone. They can be a screencast video of your platform, a live action of a person talking, or an animated video.
Example: This video shows step-by-step how to book a trip on the gokurban website.
Benefits
of how-to videos
Example: This video shows how to use the smart ATM.
- Simplified learning process
- Increased awareness
- More satisfied customers
- Memorable experience
When and how to use it?
The how-to video is best used to show a step-by-step guide of your product, to introduce a new service or feature, and make the learning process of your customers smoother and easier.
- Facebook video
- YouTube video
- App preview
- Website
- Email newsletter
Example: This video shows the process of buying on the website.