What’s an explainer video?
An explainer video is a marketing tool that explains your product and service in a creative yet simplified manner.
Most explainer videos are built around the following structure: the problem, the solution (your product), and how your product works.
Explainer videos should be short, memorable, and entice your viewers to take action.
Example: This video explains what the SwiftGift app is about.
Benefits
of explainer videos
Example: This video explains what the FanNav app is about.
- Simplify your idea
- Highlight the benefits of your product
- Differentiate your product from the competition
- Rank better in search engines
- Higher visual retention
- Easily shareable
- Higher conversion rate
When and how to use an explainer video?
You should ideally have your explainer video ready before you launch your product, to use it as the main piece of communication. You can use your explainer video on your landing/home page, send it in e-mail newsletters, share it across your social media channels, blog, as well as use it in sales pitches and presentations.
- Homepage
- Landing Page
- App Preview
- Email Newsletter
- Social Media Channels
- Blog
- Presentations
- Pitches