Explainer videos: cost vs. value
We would like to think that with every blog post we share, you are a step closer to the world of explainer videos. Let’s face it, we all know that picking a new marketing tool is never easy; there are a lot of factors to consider, particularly the cost. But what if we told you that videos pay for themselves? Yes, you heard right. Which is why the question you should be asking is how much value can an explainer video add to my company? Rather than how much explainer videos cost? Allow us to show you how videos are an investment; regardless of their cost, you are guaranteed to make returns. Explainer videos: cost vs. value revealed in this article.
The click
One click can change your perspective and your customers’. Videos are clickable; with the right call to action at the end, they will capture your audience’s attention in a matter of seconds. If you are familiar with our portfolio, you will notice that we deal with a lot of startups, and our explainer videos helped them get noticed and actually become real competitors. To compete, you need a good explainer video, but to win you will definitely need our wezank videos.
The landing
71% of marketers say that videos have a high performance of increasing conversion than any other type of marketing content. Once you become a client, you remain one, and never go back to being a visitor ever again. Explainer videos reduce your bounce rate and help your audience stay on your page.
The bond
Once we create your explainer video, you will instantly notice and emotional connection with your customers. Our videos describe the journey of your brand in a way audiences can enjoy. Online videos are one of the main focus for marketers in 2016, and even for the upcoming years to bring them closer to their customers. According to this Forrester statistic, spendings on videos is projected to grow 21% every year until 2019. So their impact can and will be measured: that’s how effective videos are, and that’s how much value they have.
The impact
Recent google studies measured YouTube’s impact on what we call “brand interest,” (aka the increase in organic searches for it on Google) and it showed that 65% of YouTube campaigns drove a significant lift in brand interest of 13% on average. Considering the fact that videos are shareable too, you will be gaining new clients from every part of the globe in no time.
The investment
Explainer videos automatically encourage people to do business with you by humanizing your brand. 52% of worldwide marketers confirm that videos are the type of content with best ROI and as searchable tools, they will also improve your SEO, which means people will find you faster and on top of the list.
That’s how wezank likes to see you: on top of your game. You can always find all kinds of prices for videos, but you get what you pay for, so make it worth the cost for an immeasurable value.