Event Marketing Best Practice: Videos
Corporate events are a treasure of content marketing opportunities, that unfortunately, many companies underestimate. How can you make the most out of capturing content throughout the life of the event marketing? The answer is simple: videos, and we would love to be part of your event marketing from start to finish.
A study from Content Marketing Institute showed that 76 % of marketers rate in-person events as one of the most effective marketing tactics. Which is why combining a live in-person event with a virtual component is a great way for two strong tools to guarantee the success of your corporate event.
Before the event: preview video
Once you start preparing for your corporate event, the first thing we work on together is your teaser video that demonstrates to people the value they’ll receive for showing up. A preview video can also be a direction to get visitors excited as you announce your event. In fact, videos boost email opening up to 13% and improves conversions by 21% , but you may also want to consider using them on a landing page for the event.
During the event: explainer video
Once you’ve gotten the word out, it’s time to start building your brand. At this stage of your event marketing we will create an introductory video about your brand and live stream videos to keep your online viewers updated as the event is happening, and your social media channels active.
Better yet, we suggest explainer videos, especially if you want to sell your big idea . They work best on your booth too, in case your corporate event is a conference: they engage your visitors. For instance this is a picture of our booth during ArabNet event last month. Even as an explainer video company, we used videos to showcase our work and what our business is all about. People loved it.
After the event: recap video
Our work isn’t done yet, we need to maintain the success of your event. The next step would be to take the videos you captured during the live streaming, and put together a recap video to share the success of your event to be used later on to spice up future presentations. Using visualisations will help your audience process the information more effectively. Their credibility of recap and survey videos will help convert more visitors and potential clients next time.
Preparing the event marketing stages can be pretty hectic, so why don’t you let us handle your videos and help making a one of a kind hit out of your event!