Working as creatives has got to be the most fulfilling job ever. We get to explore with words, styles, concepts, and movements. Needless to say, it’s always fun to discover how different creatives work, especially the wezankers. Each one of us has a different way of thinking and creating, and we just think that the spirit of each person should exist in every workplace. Because let’s face it, we’re awesome.
What’s the first question that comes to your mind when someone is watching your explainer video? Is it ” Do they think the video animation is too cartoonish?” or “Are they potential customer?“. You might think that your audience can’t identify their needs through video content. We’re here to prove you wrong.
If you want your video to perform well, then you have to measure its success in order to optimize its effectiveness. There’s so much information for you to analyse that it can be hard to know where to begin. Which is why we wanted to simplify the process of how to measure the success of your video in a few points.