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Most creators, brand marketers, and business owners were not prepared for the coronavirus pandemic. With businesses struggling for survival, a beam of light came through: online videos.
Yes, yes they’re everywhere. No, we’re not talking about unicorns, but social media stories. They’re on Instagram, What’sApp, and were recently launched on Facebook, but people are still getting the hang of it. If you’re one of them, let’s discover in this blog post how to successfully use Facebook stories in your marketing strategy.
Before you decide which video-sharing platform to pick, you need to ask yourself some questions first: Do you want to target a large audience, or more niche? Do have a budget? After answering, take a minute and quickly check which platform to choose between Vimeo or YouTube based on what you wish to accomplish with your business.
Just like TV commercials, if viewers don’t like what they’re seeing, they ignore, or zap through other channels. This means that all our efforts went down the drown. Views aren’t everything, and we need to think about video metrics that give us further insights. Let’s go through them and see what really counts in the success of your video.
Social media has been giving us the freedom to express our opinions in every possible way. But with this comes a great responsibility to backup any opinion with credible facts, because guess what? You can now report fake news on Facebook to stop it from spreading.