As we were seeking some inspiration from the world of the Internet, we stumbled upon some super cool explainer videos. We were surprised to find out that many formal industries opted for a new approach. That’s why we wanted to share them with you and discover together how they got really creative with their explainer video. Let’s get started.
You might notice a bit of a contradiction when it comes to our holiday video this year, and you’re right. Usually, we’re always advising you to keep up with the latest trends, act fast, take initiative, and don’t fall behind the rest. However, this time, we did the complete opposite. This is how:
Looks like 2017 it’s going to be another great year for videos. Online video will account for 74% of all web traffic and by 2019 for 80% of all global internet traffic, and so we thought it would be a good idea to close 2016 with some trends and predictions for video marketing in 2017. What do you say?
Social media has become a necessity in our marketing communication, and you’re probably using at least one channel for either your private or business life. But what makes explainer videos so successfully popular on social media? Let’s find out.
Yes, yes. A battle between Snapchat and Instagram in on the rise. We all went crazy when Instagram announced their “Stories feature“, taking a a full chapter from Snapchat’s book. We’re not here to judge or point fingers at anyone,because let’s face it, we’re gonna use both anyways. We just want to scan both stories and see how much of their plots have in common.
The Super Bowl is one of the most anticipated annual events in the US. This year’s Super Bowl XLIX took place last Sunday the 1st of February, 2015. How much did a 30 second commercial spot cost this year? A whooping $4.5 million. Some advertisers see it as a good strategy given the huge number of viewers (112 million in 2014), others believe it’s a waste of money. Is it worth it? We’ll let you be the judge of that.