illustration of a business person using an explainer video in a presentation

Who got creative with their explainer videos?

As we were seeking some inspiration from the world of the Internet, we stumbled upon some super cool explainer videos. We were surprised to find out that many formal industries opted for a new approach. That’s why we wanted to share them with you and discover together how they got really creative with their explainer video. Let’s get started.

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Snapchat vs. Instagram

Are you team Snapchat or team Instagram?

Yes, yes. A battle between Snapchat and Instagram in on the rise. We all went crazy when Instagram announced their “Stories feature“, taking a a full chapter from Snapchat’s book. We’re not here to judge or point fingers at anyone,because let’s face it, we’re gonna use both anyways. We just want to scan both stories and see how much of their plots have in common.

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Super Bowl XLIX: the commercials

The Super Bowl is one of the most anticipated annual events in the US. This year’s Super Bowl XLIX took place last Sunday the 1st of February, 2015. How much did a 30 second commercial spot cost this year? A whooping $4.5 million. Some advertisers see it as a good strategy given the huge number of viewers (112 million in 2014), others believe it’s a waste of money. Is it worth it? We’ll let you be the judge of that.

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