If you’re the owner of a small business, you probably have one major concern on your mind “How do I compete with the big boys?” The answer is to simply stand out. With this huge increase of competition and the clutter of brands trying to sell, it has become much harder to grab people’s attention. This is especially difficult for small businesses.
The US dollar has been the world’s most popular currency for quite some time now. However, as the central banks keep meddling with the value of the dollar, people are looking to replace it. The most recent was Satoshi Nakamoto, the creator of the digital currency: Bitcoin. Bitcoin has been making news headline ever since its creation in 2009. The million dollar question lies however: Is it really a currency or just a scam?
Azadea Group approached wezank a couple of months ago for a new video: they were looking to announce their new identity, which was now centered around the line: Believe in Possibilities.
The new identity came along with a manifesto that defined what Azadea believes in.
This was the starting point for our video.
You’re watching the latest blockbuster movie featuring Brad Pitt as the lead role. One scene in the movie sees Mr. Pitt grabbing a Pepsi from his refrigerator and drinking it. You may not notice it or give it much thought, and the movie will go on as if nothing has happened. Fact of the matter is, Pepsi Co. have just pulled a very costly and smart marketing stunt on you.
Traditional VS Modern Marketing
Traditional marketing was simple: The more you spend, the more your return on investment. While many brands still use this strategy, they tend to forget the fact that customers became smarter and bombarding them with ads and promotions doesn’t really work anymore.
As announced in our last post, Apple introduced App Preview with the new iOS8. It’s a new feature that enables app developers to add a demo video about the app on the app page in iTunes. Sweet, right? Finally, developers have a powerful tool to explain the app to potential users, engage with them, increase downloads and therefore increase sales and profit.
We have been producing these App Preview videos since we’ve been in business, but for the first time, app developers will be able to integrate the videos on the app store. This calls for a celebration, and for a special offer from wezank!
This fall, Apple will release the latest version of its mobile operating system. It’s codenamed Okemo; also known as iOS8. This is great news for app developers and marketers. In fact, as part of the new update, Apple is adding a new feature called App Preview. This will revolutionize the way you market and promote your apps.