Traditional marketing was simple: The more you spend, the more your return on investment. While many brands still use this strategy, they tend to forget the fact that customers became smarter and bombarding them with ads and promotions doesn’t really work anymore.
As announced in our last post, Apple introduced App Preview with the new iOS8. It’s a new feature that enables app developers to add a demo video about the app on the app page in iTunes. Sweet, right? Finally, developers have a powerful tool to explain the app to potential users, engage with them, increase downloads and therefore increase sales and profit.
We have been producing these App Preview videos since we’ve been in business, but for the first time, app developers will be able to integrate the videos on the app store. This calls for a celebration, and for a special offer from wezank!
This fall, Apple will release the latest version of its mobile operating system. It’s codenamed Okemo; also known as iOS8. This is great news for app developers and marketers. In fact, as part of the new update, Apple is adding a new feature called App Preview. This will revolutionize the way you market and promote your apps.
Our second video in the series done from our Creative Commons Affiliate Projects Grant: This video aims at explaining the different types of Creative Commons licenses, the difference between them, and how to use them.
We were very happy to receive the Creative Commons Affiliate Projects Grant. This has given us the chance to work on two videos focused around a topic that we strongly believe in: Creative Commons. The videos are developed in Arabic to make up for the lack of video online content in the Arabic language.
Every maker of a video needs to know a thing or two about video marketing SEO. It could be as simple as a chubby kid doing a light saber dance, or the now infamous Harlem Shake, but it’s an undeniable fact that some videos go viral while others remain largely unwatched.
The traditional use of corporate video marketing are the typical, boring commercials you see interrupting your favorite television shows. The problem with commercials is that people barely notice them, and certainly aren’t moved by the quick display of facts and data around your products and services.