Yes, yes they’re everywhere. No, we’re not talking about unicorns, but social media stories. They’re on Instagram, What’sApp, and were recently launched on Facebook, but people are still getting the hang of it. If you’re one of them, let’s discover in this blog post how to successfully use Facebook stories in your marketing strategy.
Before you decide which video-sharing platform to pick, you need to ask yourself some questions first: Do you want to target a large audience, or more niche? Do have a budget? After answering, take a minute and quickly check which platform to choose between Vimeo or YouTube based on what you wish to accomplish with your business.
Just like TV commercials, if viewers don’t like what they’re seeing, they ignore, or zap through other channels. This means that all our efforts went down the drown. Views aren’t everything, and we need to think about video metrics that give us further insights. Let’s go through them and see what really counts in the success of your video.
Truth be told, wezank began developing explainer videos way before videos boomed in Lebanon. We’ve watched the market grow and a lot of companies started selling explainer videos as one of their specialities. This led to a lot of lookalike explainer videos, which leaves us with one question: Are they still effective?
Working as creatives has got to be the most fulfilling job ever. We get to explore with words, styles, concepts, and movements. Needless to say, it’s always fun to discover how different creatives work, especially the wezankers. Each one of us has a different way of thinking and creating, and we just think that the spirit of each person should exist in every workplace. Because let’s face it, we’re awesome.