Use videos across the customer’s buying process

One of the best things a friend can every do to you, is support you in every step you make and decision you take. But who said that a friend is always human? Explainer videos are not just a tool you use and get rid of later, think of them as a cooler and more daring version of your best friend, because they are with you to guide you through your business decisions. Why is it important to you use videos across the customer’s buying process? Let’s figure it out together.

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Turn your visitors into clients

The purpose of technology has always been to bring people closer together: but the more they got connected to technology, the less connected they became to each other. People click through your profile, but they never take the time to actually know you. And isn’t that a shame? You’re such a great person! This concept can be directly applied to your business you need to turn your visitors into clients, particularly in such a competitive market. Let’s discover together how you can convert your audience from people who simply browse your page, to potential clients who will actually contact you and ask for your service. 

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4 Viral Videos Your Company Needs

Remember when you took our Quizank and discovered that your business needs an explainer video? Well guess what? You’re not the only business that wants to stand out from the crowd, which is why your best marketing tool to convey your message is videos. So if one video has put your business on the map, then how about 4? Videos work best when seen as a full campaign, so here are the 4 viral videos your company needs now.

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Video distribution 101

Imagine the following scenario: you just had a baby, and you can’t wait to share the news with the world. Small problem: no one knows about it yet. Where to begin? Do you share the news on Facebook with a new status? Or upload a YouTube video of your sleeping baby? Well, the same scenario applies here: what’s next after we’ve created a killer explainer video? How do you distribute it the right way? Let’s find out.

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Use Explainer Videos to Train Your Team

Businesses are evolving their methods of pitching and customer service, and the transition has been remarkable: from a simple PowerPoint presentation, to a top-notch explainer video. These videos are serving as a great internal training material, and since wezank is the best in understanding team dynamics, we thought about showing you why you should use explainer videos to train your team.

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Best Use of Videos in Social Issues Campaigns

Ever heard of “the dissatisfied generation”? The philosopher Ludwig Lowenstein once described it as “those who strive constantly for worldly goods or material possessions”; which is why, complicated topics such as minimal wage, human rights, health care disparities, and many more, need an extra boost of attention from a very smart, yet simple tool: video.

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