2015 Video Spotlights

2015 was THE year for videos. They became a huge phenomenon; yet were an untapped channel of content marketing. Given the ever-changing nature of their audiences, many businesses were scared of this tool. They later realized that their consumers were actually using videos for their own personal and entertaining interests of which many became viral. So let’s travel back in time and check the 2015 Video Spotlights. Buckle up!

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Common characteristics between the best explainer videos

Our new year’s prediction was pretty clear last time. Just imagine that by 2017, 69% of all online traffic will consist of video contentWhich means that every business will probably go in this direction starting, now. How to stand out from the crowd? What do we usually focus on when we create your explainer video? Here are some common characteristics between the best explainer videos that will guarantee yours is an eye catcher.

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2016 Video Marketing Trends

As the new year unfolds, some things are better left in 2015, and others we couldn’t let go of: from clothing trends that finally fit our personalities, to business moves you might have regretted, or a successful marketing strategy that started with the one and only: videos, a tool we are certainly keeping in 2016. If we were asked about the ultimate 2016 prediction? We would answer: Videos, the future of content marketing. So what are the 2016 video marketing trends you should be expecting? Let’s start the new year with some interesting predictions.

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4 steps for building your holiday marketing strategy

New Year’s eve is just around the corner, and everyone must be asking you the same question: what is your New Year Resolution?  Is it to travel, get married, or lose weight? And you always seem to pick the typical unreachable goals. But what if we told you that there is one resolution that can be achieved in 4 easy steps? Just imagine the highlight of your year: the success of your business. So here are the 4 steps for building your holiday marketing strategy.

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Use videos across the customer’s buying process

One of the best things a friend can every do to you, is support you in every step you make and decision you take. But who said that a friend is always human? Explainer videos are not just a tool you use and get rid of later, think of them as a cooler and more daring version of your best friend, because they are with you to guide you through your business decisions. Why is it important to you use videos across the customer’s buying process? Let’s figure it out together.

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Turn your visitors into clients

The purpose of technology has always been to bring people closer together: but the more they got connected to technology, the less connected they became to each other. People click through your profile, but they never take the time to actually know you. And isn’t that a shame? You’re such a great person! This concept can be directly applied to your business you need to turn your visitors into clients, particularly in such a competitive market. Let’s discover together how you can convert your audience from people who simply browse your page, to potential clients who will actually contact you and ask for your service. 

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