We were approached by British Council UAE to prepare the theme video for their event in Dubai and Abu Dhabi on November 2015, British Council EDUKEX 2015. To give you a quick overview: Edukex 2015 is UAE’s largest exhibition for leading UK universities.
2015 was THE year for videos. They became a huge phenomenon; yet were an untapped channel of content marketing. Given the ever-changing nature of their audiences, many businesses were scared of this tool. They later realized that their consumers were actually using videos for their own personal and entertaining interests of which many became viral. So let’s travel back in time and check the 2015 Video Spotlights. Buckle up!
Our new year’s prediction was pretty clear last time. Just imagine that by 2017, 69% of all online traffic will consist of video content. Which means that every business will probably go in this direction starting, now. How to stand out from the crowd? What do we usually focus on when we create your explainer video? Here are some common characteristics between the best explainer videos that will guarantee yours is an eye catcher.
As the new year unfolds, some things are better left in 2015, and others we couldn’t let go of: from clothing trends that finally fit our personalities, to business moves you might have regretted, or a successful marketing strategy that started with the one and only: videos, a tool we are certainly keeping in 2016. If we were asked about the ultimate 2016 prediction? We would answer: Videos, the future of content marketing. So what are the 2016 video marketing trends you should be expecting? Let’s start the new year with some interesting predictions.
Known for his dark and gothic fantasy films, Tim Burton is not only a movie director and producer, but also a writer, and a brilliant animator. For a discrete person, he didn’t leave much for the public to discover. So we thought about snooping around and letting you in on 10 things you didn’t know about Tim Burton.
New Year’s eve is just around the corner, and everyone must be asking you the same question: what is your New Year Resolution? Is it to travel, get married, or lose weight? And you always seem to pick the typical unreachable goals. But what if we told you that there is one resolution that can be achieved in 4 easy steps? Just imagine the highlight of your year: the success of your business. So here are the 4 steps for building your holiday marketing strategy.
One of the best things a friend can every do to you, is support you in every step you make and decision you take. But who said that a friend is always human? Explainer videos are not just a tool you use and get rid of later, think of them as a cooler and more daring version of your best friend, because they are with you to guide you through your business decisions. Why is it important to you use videos across the customer’s buying process? Let’s figure it out together.
We always feel a great sense of accomplishment and pride when we work on new projects, particularly ones that help a business introduce a fresh new concept to the market. That was the case when we worked on Clue Club‘s explainer videos.
The purpose of technology has always been to bring people closer together: but the more they got connected to technology, the less connected they became to each other. People click through your profile, but they never take the time to actually know you. And isn’t that a shame? You’re such a great person! This concept can be directly applied to your business you need to turn your visitors into clients, particularly in such a competitive market. Let’s discover together how you can convert your audience from people who simply browse your page, to potential clients who will actually contact you and ask for your service.