How to be “Pitch” Perfect

If you’re a musician, chances are you’ve met many people with perfect pitch voices. However, it is a general misconception that a perfect pitch is something you are born with, but in fact, it’s something you learn and develop. However, if you’re a businessman, then this is the right post for you to get ready for a different kind of pitch: your sales pitch.

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The Voice: wezank edition

As much as physical appearance matters in Hollywood, the power of the human voice is legendary. If you are listening closely, you’ll find that the voices we gravitate toward have usually the same tonality. Can you imagine one of Hollywood’s celebrity as the voice over of your video? That would be so cool. But in the meantime let’s relish the best Hollywood voice overs. Enjoy!

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What’s cookin’?

When we called The Internet  “The Gate“, believe us it was not by mistake. Yes, it connected the world altogether, but it was smart enough to hit one of our most important needs: food; so it was more like the gate to our tummies if you think about it. People are always on the go, but always have time to eat, it’s our guilty pleasure. The Internet had an unquenchable appetite for food as well, which explains the rise of several food channels like Tasty and Proper Tasty by BuzzFeed, and many more.

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How to make a sales video

Hailed as the father of advertising, David Ogilvy was clear about his stance on the world of advertising and marketing: “If it doesn’t sell, it isn’t creative.” The same concept applies to explainer videos.  You can admire the graphics, compliment the voice over, but at the end of the day, if it doesn’t generate sales, it is useless. How to make a sales video? The answer is in our latest blog post.

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Content Marketing: Then and Now

Once upon a time, there was a man in a cave, carving signs on a wall, and sending signals to the neighbouring cave, through fire or primitive chants. Believe it or not, those were the first signs of content marketing for the purpose of creating and distributing valuable, relevant, and consistent information to initiate audience action, or in this case, getting a proper wife, defining a territory, or hunting for dinner.

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Holiday Throwback: our Christmas video

This particular throwback goes straight into our hearts. It started with a small idea and culminated in a great bonding experience between the wezank team. It was a spirited Christmas song you all know and love, and the faces were also familiar, but their combination was like nothing you’ve ever seen before. We unleashed our inner divas, and a Christmas miracle was born!

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