The alarm goes on, you snooze it, go back to sleep, and repeat. What’s worse? It’s not the weekend and the heat is in no way encouraging you to get up and get ready for work. But if you love your job as much as we do, you’ll find little pleasures in small things that will boost your morale even more and help you enjoy your work during summer season. So grab your ice cream and let’s get to it!
Videos helps maximise clicks and build a strong brand online presence. What started as a trend a few years back has now become a necessary tool for the success of your campaign. So you might be planning on increasing your budget for your video marketing strategy, but do you know how to achieve optimal results while you’re at it?
Yes, yes they’re everywhere. No, we’re not talking about unicorns, but social media stories. They’re on Instagram, What’sApp, and were recently launched on Facebook, but people are still getting the hang of it. If you’re one of them, let’s discover in this blog post how to successfully use Facebook stories in your marketing strategy.
Before you decide which video-sharing platform to pick, you need to ask yourself some questions first: Do you want to target a large audience, or more niche? Do have a budget? After answering, take a minute and quickly check which platform to choose between Vimeo or YouTube based on what you wish to accomplish with your business.
Just like TV commercials, if viewers don’t like what they’re seeing, they ignore, or zap through other channels. This means that all our efforts went down the drown. Views aren’t everything, and we need to think about video metrics that give us further insights. Let’s go through them and see what really counts in the success of your video.
Truth be told, wezank began developing explainer videos way before videos boomed in Lebanon. We’ve watched the market grow and a lot of companies started selling explainer videos as one of their specialities. This led to a lot of lookalike explainer videos, which leaves us with one question: Are they still effective?