Ana Venture: the explainer video

Ana Venture offered a corporate branded application connecting employees of leading companies to exclusive discounts provided by the region’s most coveted brands. We were thrilled when they asked us to create its explainer video.

The Brief

According to the brief, Ana Venture’s video should create a sense of loyalty and belonging in the employees when they use the application. The application should be portrayed as a solution for big corporations who want to offer their employees exclusive discounts.

The Process 

We opted for a classic technique: cut-out animation, also known as paper animation. It is one of the oldest and simplest animation techniques and has many forms and variations. What’s beautiful about it is that it showcases the animators’ raw technique where the result is limited only by their imagination.

        

The Outcome

The result was a clear, straightforward and interactive video highlighting the benefits employees get from using both the mobile and web application, increasing their company retention.